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Advertising influences children's eating habits

Advertising influences children's eating habits

According to research conducted by experts at Texas A & M International University , advertising influences children's food choices, especially when parents do not interfere with this decision. The study was published in the journal Journal of Pediatrics .

The survey was conducted with 75 children between three and five years. They were divided into two groups to watch cartoons that contained different ads in the commercials. The first group saw a commercial of chips and the second, one with pieces of apple. After watching the drawings, each child received two coupons: one with chips and the other with apples.

Among the children who saw the potatoes ad, 71% chose the coupon where the food appeared. However, that number dropped to 55% when the children were encouraged by their parents to choose apples.

Among the children who saw the apples advertising, only 46% chose the French fries, which dropped to 33% when they were encouraged by their parents to choose the healthiest food.

According to the researchers, children were clearly influenced by the ads they saw. However, parental advice is also important in this choice and is able to influence the eating habits of your children.

Child feeding: check out some healthy tips for children

Obesity is one of the fastest growing nutritional diseases in the world. This evil has been affecting the children more and more. It is estimated that approximately 20 to 25% of Brazilian children are overweight in the age group between 7 and 14 years. This increase is due to sedentary lifestyle and increased consumption of foods rich in refined carbohydrates and fats, such as fast foods.

Infant nutrition begins at the child's birth when the mother begins breastfeeding. Breastfeeding is the best and most complete feeding for the baby in the first six months of life. Educate the child's palate by offering natural foods, such as fruits or juices, preferably organic. It never sweetens the fruit juices, because its true flavor is undoubtedly healthier. Offer more greens and vegetables.

The menu should be diverse, balanced, including creative and well-accepted preparations. If the child rejects the food, the suggestion is to insist, through another form of preparation, as creams, soups or soufflés. Schedules and routine for food are key. The child should eat in a quiet, airy and clean place.

Fast food, with noise and in front of the television helps to eat much more than necessary, in an unpleasant way and without food properly . Computer and video games are another contributory factor to the issue of childhood obesity.

Parents should be examples. It's no good for the parents to have their plate full of crap and insist that the child eat salads. The school also has an obligation and duty to provide healthy snacks, strengthening the prohibition of selling harmful products in its canteens. Always opt for whole grain crackers, dried fruits and cereal bars at snack time.

Delicacies, salty snacks, crackers and sweets are still considered the head of infant feeding. Exaggerated amounts of calories added to a few nutrients and harmful chemicals create a highly harmful combination.

In fact, these foods do not need to be completely abolished, as long as they respect their proper limits. The child may, for example, eat chocolate as dessert, but the next day he should always eat a fruit. It is crucial to talk to her and come to an "agreement."

Stimulating physical activities is also very important, as long as it obeys the child's taste, finding out what activity is of his or her preference and giving encouragement.

Food re-education must involve the family, and also the presence of a psychological accompaniment, so that the "chubby" today may be a slim and happy adult tomorrow.


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