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Campaign Helps Encourage HIV Testing

Campaign Helps Encourage HIV Testing

Worldwide, there are 36.7 million people who are HIV positive, but the lack of adherence to treatment contributes to the disease continuing to occur.

In order to show the importance of conducting HIV testing and making an early diagnosis, the company GSK / ViiV Healthcare created a campaign called Test in the Test. In addition to demystifying the theme, the initiative helps to promote the debate on HIV / AIDS.

The campaign for the young audience counts on the participation of digital influencers such as Christian Figueiredo, Niina Secrets and T3ddy, whose mission is to encourage the realization

The Testa Test has a website in which the population will have access to content targeted to those who did or did not test, with information specific to each profile.

Therefore, anyone who has already tested for the virus will be made aware of the relevance of continuous testing and where to seek guidance. And whoever has never taken the test will find out where to do it and the importance of early diagnosis.

So anyone who has already tested for the virus will be made aware of the relevance of continuous testing and where to seek guidance . And whoever has never taken the exam will find out where to do it and the importance of early diagnosis.

In addition, the action is intended to create a movement in social networks, stimulating testing for HIV. Through the website it will also be possible for anyone to participate by customizing the user's photo with the social media campaign's campaign filter.

The Testa Test campaign was created to support the Joint United Nations Program on HIV / AIDS (UNAIDS) and the 90-90-90 target. This goal is that by the year 2020, 90% of people living with HIV are diagnosed, 90% of them are being treated, and 90% of those who are being treated have their viral load suppressed.

What is HIV?

HIV is the acronym in English of the human immunodeficiency virus, which is the cause of AIDS. HIV is a sexually transmitted infection (STD), which can also be contracted by contact with the infected blood and vertically, ie the woman who carries the HIV virus passes it on to her child during pregnancy. According to the Ministry of Health, 842,710 cases were reported in Brazil from 1980 to June 2016. The country also had an average of 41,100 cases of AIDS in the last five years, according to data from the AIDS Epidemiological Bulletin 2016.

The data also show a growth of the disease among young and old. The Department of STIs, AIDS and Viral Hepatitis points out that the rate of infected persons had a strong increase in the interval of 2006 and 2015 between people aged 15 and 19 years and 20 to 24.

Among the elderly, an increase of 29 , 4% in cases registered between 2014 and 2015. In 2014, there were 771 new cases, 998 in 2015 and 437 new cases in 2015.

About 830 thousand people have HIV in Brazil, but only 694 a thousand of them know that they live with the virus. However, this figure already represents an increase of 18% in the comparison between 2012 and 2016. In addition, last year 72% of people were treating the disease, a significant number if you think that in 2012 only 62% of them were treated.


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