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Concealer, foundation and powder are part of the makeup kit for men

Concealer, foundation and powder are part of the makeup kit for men

No glitter, shadows, gloss or false eyelashes. It's the basics of the basics. But if you still think corrective, foundation, powder and brushes pass away from heterosexual men, you are wrong.

Industry invests in cosmetics for men - Photo: Getty Images

Thiago says that the profile of the fans make is very varied. "I've known since 17-year-olds to lawyers and doctors over 45 who use them," he says. So the male makeup is no longer a taboo? The expert believes that times have changed and prejudice has decreased considerably. "When I made the first video for the internet I felt it was a great taboo." After almost two years, my blog turned into a portal and I see that this is over, I see that increased respect for male makeup and daily care, "

Expanding market

The cosmetics industry has already noticed the increase in demand and has invested in specific products for men's makeup. In Brazil, however, there are not many brands that bet on this niche, although the numbers are promising.

According to data from the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics Industry, the male beauty sector corresponds to about 10 % of the national cosmetics market. From 2004 to 2008, the Brazilian market for male cosmetics rose from R $ 1.19 billion to R $ 2.18 billion, almost 100% growth.
Another survey, carried out by the Euromonitor Institute, shows Brazil ranked second in the world ranking of male cosmetics, with a 9% share of the market, losing only to the US (18%).


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