Rede Vida Livre launches Bem-te-vi project to inspire health for all
Minha Vida and the Catraca Livre joined forces to create Rede Vida Livre, one of the largest digital platforms in Brazil - which places it at the same level of audience as the Folha of SP and much higher than sites such as Estadão or Veja , according to Comscore, the indicator most accepted by the advertising market. At Comscore, the temporary name of Vida Livre is B2U Sites. Unique Visitors Chart
The combined audience of the two sites is 22 million visitors, according to Comscore. But its reach is even greater, taking into account the impact on social networks. Together,
My Life and Ratchet Free add up to more than 10 million followers and reach more than 75 million different people per week each week. One of the objectives of the Network Free Life is to spread stories and projects done in and outside Brazil that can inspire and help improve people's quality of life.
The first article of
My Life is about the Heroes application, created for facilitate the donation of blood in Brazil. Check it out here.
Although the world population benefits from an ever-increasing life expectancy, the years ahead are being lived with lower quality because of health problems. This is confirmed by a set of studies published on December 13 of the The Lancet magazine, with papers developed in 50 countries, including Brazil.
The Senate approved the bill that releases the sale of inhibitors of appetite. The decision allows the sale of weight-loss medicines produced on the basis of the substances amfepramone, femproporex and mazindol. The proposal also releases the sale of drugs containing the substance sibutramine, its salts and isomers, as well as intermediates.