en.aazsante.fr

The Largest Portal Of Health And Quality Of Life.

Men quit the sloppy type and start to care more about appearance

Men quit the sloppy type and start to care more about appearance

The cosmetics market is focusing on male behavior, because now they also take care of skin, hair, nails and even the body.

The cosmetics developed specifically for masculine (thicker, more cornified) skin obey this physiology of the skin itself. Likewise, the man's skin is more oily, irritable and often traumatized by the act of shaving.

The arsenal of beauty is very great: soaps, shampoos, astringents, toning for skin, moisturizers, creams with immediate lifting and others are part of the new male reality.

In 2006, the sector handled about R $ 1.545 billion, almost 10% of the national cosmetics market, according to data from the Brazilian Association of Personal Hygiene, Perfumery and Cosmetics Industry. This data points to a new masculine behavior, leaving behind the "macho" type, that is, the image of sloppy men and unconcerned with their look.

Types of men

In the book The future of Men, released in 2005 by the Palgrave Macmillian Publishing House in the United States, their authors and marketers Marian Salzman, Ira Matathia and Ann O'Reilly interviewed men aged 30 to 59 years of American, European and Latino origin and came to the conclusion that there are many forms of masculinity . The researcher classifies heterosexuals into four categories:

Metrosexual: Young, urbane and handsome are the definitions for this type of man. The example is English player David Beckham. In this category are 15% of the men interviewed. Here in Brazil it is rare for any individual to follow this model, because our culture is still a little reticent.

Ubersexuais: It is the image of the athlete, strong and tough with a cosmopolitan hint and way of being successful in the field of business. They also placate 15% of the respondents.

Emoboys: They are fragile, vulnerable and underreached in the emotional field and in the corporate world. 10% of the respondents fall into this profile.

Every joe: Corresponds to 60%, that is, the majority of men. The characteristics of this profile is just being basic and not caring much about the visual.


Correct 7 common habits that keep you from having a moisturized skin

Correct 7 common habits that keep you from having a moisturized skin

A smooth, silky, smooth, hydrated skin is a dream of many people, but it is not as difficult to conquer as it seems. Some common everyday habits may be disturbing you in this project. Find out what they are and how to adjust their routine to make the skin more moisturized and beautiful. Check here: Forget to make skin hydration Woman drinking ice water Skin hydration is important to ensure the integrity of the skin barrier, which prevents peeling and also appearance of an opaque appearance of the skin.

(Beauty)

Diabetic skin is more dry and less sensitive to changes in temperature

Diabetic skin is more dry and less sensitive to changes in temperature

Diabetes is a chronic disease, which causes changes in glucose and insulin metabolism, causing damage and changes in various organs, including the skin. This condition causes important changes, both in glucose metabolism as in fat and also in proteins. Diabetes mellitus is a major cause of morbidity and mortality.

(Beauty)