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Therefore, altruism is not synonymous with solidarity as many people think, it is a much broader concept. It is a concept that opposes selfishness (specific and exclusively individual or collective inclinations).

Therefore, altruism is not synonymous with solidarity as many people think, it is a much broader concept. It is a concept that opposes selfishness (specific and exclusively individual or collective inclinations).

Just buy a toy for Joãozinho or Mariazinha and take it to a pre-established delivery point where "volunteers" will continue the process.

"It is undeniable , altruism is a habit and good habits are born of a lot of discipline. "

These campaigns are great because they help many people, especially most of us who are unable to practice solidarity and when it finds a campaign of this view an" opportunity for philanthropy "that will ease the conscience until next Christmas.

And as Christmas suggests altruism! It's incredible! Everyone feels obliged to participate in some solidarity action, which does not happen all year round. The fact is that there are reasons for not being great altruists: we are professionals, students, mothers, fathers, boyfriends, girlfriends, children, daughters, in short, there is no time to do anything.

But how can we explain that we forget us to give a "good morning" to the gas station attendant, the bakery box girl, the company receptionist, or anyone who answers us in any way? How can we explain the fact that we treat most of the people we see during the day with contempt? Do not give time for any of this?

"A selfish person may not be egocentric as he struggles to make the facts fit his interests."

We know that a hug, a good day, or just a smile is worth more than money, and when you do not have anything, what you lack most is not material.

It is undeniable, altruism is a habit and good habits are born of much discipline! Egocentrism is characterized by the fantasy of imagining that the world revolves around itself, taking the self as a reference for all relationships and facts.

A selfish person may not be egocentric as he struggles to make the facts suit your interests. The egocentric person is selfish, in the sense that he can not imagine that it is not the priority in the world he lives in.

Egocentricity is characteristic of childhood, as a way for the child to learn the notion of reference from the I, and then learn.

But, is there anyone still willing to develop these habits these days? Helping a child in a Christmas campaign is much easier. Just buy this one. We do not want to see the worst of anything, we always look for the best, we know how good it is to enjoy good food, good drink, pleasant companies, anyway. , everything that is naturally beautiful and brings us pleasure.

But what we do not want to see exists: people who eat in the garbage, the "cachaça misrão" that destroys everything, millions of homeless children, millions of abandoned old people, millions of abandoned chemical dependents.

I could write 30 more lines about what we prefer to pretend is nonexistent, which would be useless, for we know what we ignore. And worse, we know how much an hour of attention (which costs nothing in money) means to those who have nothing.

Changing the world is too pretentious, giving an hour of your time is changing someone's life, at least for one day, and it costs nothing!

About the children I adopted in the Christmas campaign, I decided to deliver the gift personally!

Source ceded

- Alan Lisboa (Graduated in Marketing from Anhembi Morumbi University and MBA in Strategic Business Management from the Faculty of Management Sciences of Jundiaí).

Adapted text

- Juliano Figueiredo - Emotional Advisor, Complementary Massage Therapist and psychosomatic problems.


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